Book Summary-Making Innovation Work

How to Manage It, Measure It, and Profit from It

1 Paragraph Summary:

The book discusses how businesses can successfully implement innovation and turn it into a competitive advantage. The authors provide a framework for managing innovation, including how to identify and prioritize ideas, how to allocate resources and build a team, and how to measure and track progress. They also offer case studies and examples from various industries to illustrate their points. The book is aimed at business leaders and professionals who want to understand how to effectively drive innovation within their organizations.

Key Points:

• Innovation is an integral process and must be manage with leadership
• You be a successful innovator, it requires discipline, measuring success, creating incentive, and have a business mentality
• Companies must maintain their innovation edge and create diagnostics for innovation
• They should reward innovation but create a balanced portfolio between radical and incremental innovation
• Startups and large companies need to balance creativity and value capture, which they can do through partnerships
• They must find cheap ways to test semi radical ideas like using an incubator