As customers, every single day we’re becoming more used to how ecommerce works. And how it should work with, ‘little fuss.’ When we go online to buy fashion, apparel or goods we expect it to be fast and efficient. We discuss the parallels of booking appointments compared to buying apparel and fashion online.
What we’ve noticed is customers trying to make online bookings are having a really tough time trying to make even the simplest of appointments. Most of the existing booking tools aren’t very intuitive and are difficult to use. They’re often reliant on a customer to ‘bundle things up’ (“Don’t forget to add a blow-wave to your haircut.”). The process to book is time-consuming and doesn’t deliver an incredible customer experience which is something the industry prides itself on the moment you sit in the salon chair.
Upwards of 70% of bookings are now made online. Providing a fast, efficient and easy-to-use interface that streamlines the booking experience is critical.
Powered by Flossie accesses publicly available calendar data displayed on a salon website (such as services, times and employees). This information is then pulled into the Powered by Flossie API to merchandise appointments similar to how you buy fashion and apparel online.
The beauty behind Powered by Flossie is that it works alongside most calendar software systems with little administration or management required.
Put simply, appointments can be booked in under 30-seconds and will drop instantly into the calendar of the salon, spa or clinic 24/7, and even when offline. 100% booking sync, no fail.
There’s more flexibility for how services can be retailed from packaging services, easy-to-add pricing and promotional rules, ability to sell direct through social media and access to customer insights for retargeting, up-selling and cross-selling.
A custom dashboard makes the invisible, visible by providing real-time business performance with powerful, actionable customer predictive analytics.
Powered by Flossie exists to allow product companies to access and aggregate distribution network (salon) data.
Multi-stockist product companies most commonly will have a wide network of salons with each location all using different software systems that don’t talk to each other.’ This makes it incredibly hard — if not impossible, to collate customer analytics to oversee business performance. An agnostic platform, Powered by Flossie can talk to multiple different salon software systems aggregating data such as sales and customer behaviour into one single report and source of truth on performance.
We’ve identified services as the neglected, final frontier of retailing in ecommerce. Smarter merchandising of services and appointments results in a better customer experience ultimately impacting a business’s bottom line.