Clean energy: it’s kind of a big deal
It isn’t too hard to convince someone to be energy efficient (or, at least, to convince them it’s necessary). Not when it saves them money and provides a greater service. Turning to a completely new energy source, on the other hand, can be tricky to market. Especially when it can be costly.
Except, now we have evidence that people are seeing the benefits.
Consumers are accepting that clean energy provides enough of a benefit to be worth the investment. Advanced Energy Economy (AEE), working with Navigant Research, has supplied a report on their findings across clean energy sectors. The sectors included concern building efficiency, electricity delivery and management, advanced transportation, fuel production, advanced industry, fuel delivery, and electricity generation.
The clean energy market (made up of the above sectors) is now growing at a faster rate than the world economy, and is bringing in revenue twice that of the airline industry. And, it’s supporting 3.3 million jobs in the U.S. alone.
Reductions in cost for the technology, a push for smarter cities, and an understanding of efficiency are leading consumers and business leaders to pursue clean energy. As for the multifamily market, drivers include an internal desire for advancement, and continued varied government level mandates.
But, so what? Why does it matter that clean energy is catching on?
Well, clean energy and the connected technologies are providing real opportunities and solutions for today’s climate change challenges. They reduce carbon pollution, help raise a workforce, and drive economies.
That’s worthy of investment.
