Whisky, Wood, & Lolli. Our favorite campaigns (so far)…
Powerspike is off to an incredible start this year and to celebrate we wanted to show off some of our latest campaigns. We recently worked with Fireball Whisky, the Woodworkers Association, and Lolli and created some of our most exciting and innovative campaigns yet.
These campaigns not only delivered results, but showcased why brands should embrace Twitch. Now let’s watch some creative branded content after the jump!
Fireball Whisky & The Mob
Looking for unique way to market their cinnamon whisky to Twitch steamers, Fireball hired Powerspike to deliver an authentic influencer experience for their “Fireball Friday” promotion.
Powerspike and Fireball Whisky teamed up with VIP streamers, micro-influencers, and the esports team 100 Thieves to create a weekly poker tournament. The campaign included branded merchandise and influencers drinking Fireball Whiskey live on stream. In addition to the 2.7M Twitch video views, the campaign was supported by social posts that help increase brand awareness over 276% and netted 26.8M impressions.
Woodworkers Association & Incon
The Woodworkers Association wanted to bring awareness to streamers about career possibilities in architecture, engineering, building tech, and other construction-based jobs. A gamer energy drink campaign this is not, so it took some creative thinking on how to best to deliver the Woodworker’s message.
Powerspike took on this challenge and saw an opportunity to bring the association’s persona to life. One example is Teenage Tim — an avatar made for the game Smite and broadcasted by streamer Incon. Through “Tim”, Woodworkers were able to deliver their key messages and build trust with Incon’s audience.
Lolli & FanHOTS
Lolli, a rewards application that gives you bitcoin for shopping at your favorite stores, hired Powerspike to create an authentic messaging campaign with Twitch steamers. The goal was to educate consumers about the Lolli app and web extension.
To do this, Powerspike hired steamers to help with Lolli’s brand awareness by showing off the app and how to use it for purchases. Lolli found a gem of an brand advocate in FanHOTS. FanHOTS walked his viewers through the entire process of how to download the Lolli web extensions and how to use the product — all live with his audience asking questions and engaging in chat.
The campaign was able to not only hit their goal, but overachieved. In addition, Lolli was able to add replays and clips of their campaign to their upcoming content calendar. This re-use of live content will help Lolli execute any additional campaign needs after the live content had finished.
Interested in working with Twitch influencers? At Powerspike, we handle all the day-to-day busy work involved in running Twitch campaigns so you can focus on what matters. Get in touch with our team of former influencers today to see how we can get your brand on Twitch.
