Advertising on Podcasts? Here’s Why You Should Consider a Pivot to Twitch

Brands are always searching for new ways to directly reach audiences through compelling content. The steady rise of podcasts is one way creators have helped create a unique way for advertisers to reach audiences. Popular podcasts such as Serial, Crime Junkie, and Stuff You Should Know are among the top shows on Apple’s podcasting charts and attract large audiences weekly.

But did you know that Twitch live streaming shares the same qualities as a podcast, draws the same audiences sizes daily, but also offers greater interactivity? According to data from Business of Apps, 2 Billion hours of Twitch content has been viewed, and 9.5 million active streamers broadcasted in February 2021 alone.

On Twitch users are not able to skip through ads without listening to what is being said whereas on podcasts the user is able to scroll through the advertisements. Statistics surrounding podcast downloads do not guarantee that any of these ads have been heard or their call to actions were acted on.

Similar to podcasts, consumers are listening to the ongoing streams being featured on these platforms and actively participating in the shows. Advertisers can get added benefits from advertising on streaming platforms than a thirty-second ad that was being read by the podcast host before the start of a show.

To help advertisers understand, they should think of Twitch as if they were listening to a radio show complete with live reads, fan interaction, and sponsorships. However, advertising on a Twitch stream comes at a much more cost-efficient price!

Another added benefit that Twitch gives the brand is the ability to engage in real-time. Most podcasts do build tight-knit communities and form a relationship between their audiences. However, the downside is the host and show are not able to have the luxury of connecting with their audience in real-time while recording a podcast.

When streamers on Twitch are live, their audiences can utilize Twitch’s unique chat box to communicate back and forth with the streamer. Not only does this allow the streamer to engage with their audience by just chatting, but they can help out the brand in more ways than one.

Besides just talking about the product and having a product placement on screen, a streamer can work with the brand and run giveaways and contest within their channel. This content can add to the interaction component of why a streaming platform, like Twitch, has more benefits with providing the brand the recognition and awareness they are looking for.

Interested in working with Twitch influencers? At Powerspike, we handle all the day to day busy work involved in running Twitch campaigns, so you can focus on what matters. Get in touch with our team of former influencers today to see how we can get your brand on Twitch.