3 FREE Instagram Analytics Tools for Beginners
Once you start getting followers, it is important to analyze your Instagram account. The interactions, the profile visits, the reach, the impressions and details about your audience such as location, age range and gender.
After a deep analysis trying to find the best tools to analyze our accounts (most of them payed) we chose the 3 Best Instagram Analytics tools that work very good for starting businesses, as they are very complete, easy to use and FREE.
1. Instagram Insights
Instagram insights is the Instagram built-in tool. Instagram is frequently adding new features. You can check your daily activity, daily reach and impressions, reach of each post and insights about your stories and promotions. It also shows the distribution of your followers by location, age range and gender, and the average time when your followers are on Instagram, on a typical day. All this information is helpful when defining the type of content your audience like and the time of the day that is more probable for them to interact with your account.
2. Squarelovin
Squarelovin.com allows to track many Instagram profiles at the same time. Most of the information is organized monthly, comparing the evolution of likes and comments month by month. My favorite section is “optimization” where you can get insights about the exact time at which it is best to post each day of the week.
Squarelovin will start tracking your data once you open your profile in the site, that means you cannot analyze old data. Therefore I recommend you to create your account as soon as you can.
3. Dasheroo
Dasheroo.com is my favorite one! Why? Because you can see the daily evolution of your followers and also the daily evolution of your engagement rate. It also ranks your posts based on the engagement rate so you can replicate what you did in your newest posts! Moreover, it also compares your hashtags performance based on the engagement.
