Ad Customizers in PPC Bee

We have promised them for long. From now on, you can freely use them. AdCustomizers! In addition to Ad Parameters, this is another option of numeric variables in ads exported to AdWords.

The principle of using Ad Customizers is almost the same: in AdWords settings you choose which numeric variables (either directly from the feed or a custom variable) you want to use for Ad Customizers.

Once you have selected the variables, you can select thousands separators and
decimal separators. So it’s up to you whether the number in the ad appears like this 12345,6; 12 345.6 or as follows: 12,345.6

Advantages of Ad Customizers

Unlike parameters limited by up to two, you can choose up to four variants of AdCustomizers.

In practice, this means that if you have variables of: “price, discount, stock quantity, and delivery time” in your ad, you can mark them all as AdCustomizers.

Their yet another undisputed advantage over Ad Parameters is their immediate
matching to keywords without the need for synchronization. Moreover, the AdCustomizer sync rate is also higher.

Would you like to use Ad Customizers but still do not understand them sufficiently? Contact our client support Káťa, who will be happy to assist you with it. You can always contact her either in a direct chat application, via email or by phone.

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