My Top 5 New Year’s PR Work Resolutions

Welcome 2016! I love the clean slate that a new year brings. It’s a chance to reflect on the previous year and re-evaluate what can be done better in the year ahead. This year, I’m focusing on five work-related resolutions to help me to be a better PR professional:

  • Get out and network. Become more involved — again — in local PR and industry groups. (Motherhood meant I had to step back from this over the past year or so.) Aside from being fun to get out more and meet new people, networking is great for sharing knowledge and learning new perspectives, and brings opportunities and connections to the table that might not have otherwise arisen.
  • Read more. Like most PR professionals, I stay on top of the latest news trends and industry articles. But this year, I want to make it a goal to read more outside of the publications I tend to default to day-to-day, including The New Yorker and The Economist. I also plan to finally read that long list of books that has been sitting on my wish list, including Becoming the Boss and Take the Lead.
  • Adhere to the “7-to-7” policy. Our company has a simple rule: nobody should check or send e-mail between 7 p.m. and 7 a.m. And most people don’t. I, however, am one of the biggest offenders of this rule. I am now vowing in writing to follow this policy (or to at least use the delayed delivery function in Outlook). Doing so is better for our company culture and morale. No one wants or needs to feel stressed out about receiving a work email at 10 p.m. that could have waited until the morning.
  • Be more creative. I admit that this one may be hard to measure but it is important in PR to always be thinking about what will work tomorrow, not focusing on what worked yesterday. In fact, it’s one of our values as an agency. So I will try to regularly bring new creative ideas to meetings in 2016.
  • Be the change when it comes to our planet. In many ways I like to think that I am “greener” than the average person. For starters, I cloth diaper my 13-month old. But contrary to that, there are many ways that I am less eco-conscious than I should be, including having a tendency to prefer proofreading documents on a printed version. No more in 2016. I am going to make an active effort to incorporate more sustainable actions into my work day. The newly formed InkHouse
     Green Team
    is helping us all to be more earth conscious with the transition to biodegradable K-cups (we taste tasted a few brands to choose which we liked best) and the introduction of environmental sponges that have a longer lifespan and can be sanitized in the dishwasher. Sometimes it’s the little things that can make a big difference!

What are your workplace resolutions for the new year? Best wishes for a fantastic 2016!