Using the “Second Brain” Approach to Become a Better Content Creator

Unlock the full potential of your creative brain by embracing an entirely new approach.

E.B. Johnson | NLPMP | Editor
Practical Growth
Published in
6 min readJan 24, 2023

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An image of a brain scan viewed through a petri dish.
Image licensed with Envato Elements

Content creation is not a profession for the weak. There’re no days off and everything you do, in some way, is some type of research. Your brain is always going, always scanning the environment around you for answers, questions, and ideas. It can feel overwhelming. Especially when you’re facing a deadline or are overwhelmed with major projects.

Once you’re in the trenches of content creation, organization becomes a must. That organization can feel like a luxury, however, when you’re juggling dozens of assets, a daunting pile of resources, and more than one project or task that you have to face.

A digital organizational system has to come into focus so that we, as content creators, can do what we do best: create, create, create. Enter the “second brain” approach. Invented by one of the biggest digital masterminds out there, it’s the perfect way to get yourself set up to become a more productive and successful content creator.

What is the second brain approach?

It sounds corny, but the second brain approach is actually a brilliant way to organize yourself if…

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E.B. Johnson | NLPMP | Editor
Practical Growth

NLPMP Coach | Writer & Content Creator | Sharing my knowedge with the world ⭐️ https://linktr.ee/ebjohnson01