Better Influence

Be Seen to Be Heard

Personal Growth

Jackie Schwabe, MBA, MCC
Practical Personal Development
4 min readMar 10, 2020

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Before you talk to someone, you’re both assessing non-verbal communication signals. The majority of the time, others see you long before they hear you. Since they’re looking at you, it only makes sense to send effective signals to become more memorable. And things that are remembered are more influential than things that are not.

Have you ever noticed that some people are much more noticeable than others? Or even that some people are readily noticed in a positive way, while others are noticed in a negative way.

Then there’s everyone else — not really noticed much at all. Most people tend to blend into the background and fail to send any useful signals. They aren’t seen as a potential ally or threat. If you’ve ever felt invisible, this is the reason why. You actually are “invisible” to the brain of everyone around you.

Once a person’s brain classifies you as “neutral”, you’re quickly forgotten. That brain has other concerns to deal with. You’re viewed as unlikely to provide anything positive or…

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