How to Even Motivation Science

Practical tips to integrate Self-Determination Theory into your existing product workflows

Steven M. Ledbetter
Sep 5, 2018 · 8 min read

Three Mantras

Learning What to Build, but Faster

From https://strategyzer.com/books/value-proposition-design

With Motivation Science, you can think about “value creation” as identifying a human activity that is thwarting your customers’ Basic Psychological Needs, then making a product that is more need-supporting than the alternatives in the marketplace.

Journey Maps that Reveal Customer Motives

Metrics for “Why” and “How” not just “A/B”

Conclusion

About Habitry

Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.

Steven M. Ledbetter

Written by

A.K.A "Coach Stevo." CEO of Habitry. Motivation Science Nerd. Guy who makes the bettercast.

Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.