How to Increase Adoption and Use of Password Managers

Stop Scaring and Start Motivating

Habitry
Habitry
Apr 18, 2018 · 12 min read

A Behavior Problem

And these security problems plaguing the Internet are not a Computer Science problem. They’re a Behavioral Science problem.

Scare Tactics Don’t Work

Designing a Motivational Behavior Change Journey

Phase 1: Build Trust

Phase 2: Onboarding

Phase 3: Support long-term commitment

Conclusion

References

Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.

Habitry

Written by

Habitry

Practical Motivation Science for more effective products and content.

Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.