Making Communities

The Most Powerful Behavior Change Technology in History

Habitry
Habitry
Apr 3, 2018 · 24 min read

Some Community Myths

Minimal Viable Community

A community is three or more people with a shared mission to solve a common problem.

Communities scale behavior change by telling and listening to stories about their shared mission.

The Central Mantra

“How can I share more stories about our common mission?”

Scaling Behavior Change with Community

Setting the Frame

People need a frame to understand how to interpret other people’s intentions and actions. So if you don’t “set the frame,” then someone else will.

6 Guidelines to Foster Relatedness

1. “There are other people like you here”.

2. “You’re one of us now.”

3. “This is an intimate setting to have fun conversations and collaborations.”

4. Tell stories about the shared past.

5. Tell stories about the shared future.

6. Tell stories about the shared present.

8 Guidelines to Foster Voluntary Benevolence

1. “We help because it’s meaningful, enjoyable, and that’s the kind of people we are.”

2. “We celebrate people who ask for and provide help.”

3. “Your help is effective.”

4. “Your participation uniquely matters.”

5. “We’re thankful for your help.”

6. Show trust by leaving the amount of help at their discretion.

7. Make it easy to help.

8. If you want to use contests and leaderboards, then you must provide high-quality feedback to everyone.

Conclusion


About Habitry

Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.

Habitry

Written by

Habitry

Practical Motivation Science for more effective products and content.

Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.