Not Bad, Just Wrong

Why theory and interventions have to be developed together

Steven M. Ledbetter
Jun 5, 2018 · 4 min read

Better Questions

The (Sometimes Violent) Dance of Progress

Intervention-testing without theory is missing the point.

Theory without intervention-testing is pointless.


Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.

Steven M. Ledbetter

Written by

A.K.A "Coach Stevo." CEO of Habitry. Motivation Science Nerd. Guy who makes the bettercast.

Practical Motivation Science

Articles, tips, research, reports, thought experiments, and wild speculation about applying behavior change science to the practical problems facing product managers, designers, and anyone making stuff for health care, consumer financial products, pharma, insurance, or education.