#1 Reason Your Content Doesn’t Generate Leads

(It’s more straightforward than you think)

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Everybody and their dog knows content is king.

But you’ve been at it for months and in that time, you’ve been able to generate exactly 0 leads.

You’re fed up.

You’re frustrated.

And you’re on the verge of giving up to claim back the energy you’ve been investing into creation.

Before you do that, let me give you a lifeline…

I’ll tell you where you’re going wrong and how to fix it.

Sound good? Cool.

So here’s where you’re going wrong:

You’re not being clear on the action you want your readers to take after consuming your content.

(Yes, it’s that simple)

The infotainment trap

At its core, content creation is about connecting with your audience.

But many business owners fall into the trap of creating content that merely entertains or informs.

And while it may get them tons of engagement, which are great metrics for visibility, this doesn’t necessarily translate into business growth.