Digital Products

3 Myths About Digital Products That Seriously Need To Die

Why everything you heard about digital products is wrong

Mark Vassilevskiy
Practice in Public
Published in
5 min readFeb 5, 2024


Chips on the blue background (one is broken, showing the idea of myth busting)

Building & selling digital products became some sort of ideal way of creating passive income.

We can see hundreds, if not thousands, of different content creators who sell, or try to sell their products.

And I’m one of them too.

Throughout my career, I’ve built over 20 different reusable assets, made over 500 sales on them, and been able to create a stable cash flow from these products.

Now, it’s time to bust all these myths around them.

Myth 1: the market is oversaturated

Oh boy, if I’d get paid every time I hear this, then I would stop selling my digital products and fly away to Bali.

It’s one of the most common excuses that you can hear nowadays.

The trust is that — market is never oversaturated.

The number of people who are willing to purchase digital products is much higher than the number of creators who sell them.

In other words, the demand is higher than the offer.



Mark Vassilevskiy
Practice in Public

Top Writer. Designer & Agency Owner. 1M+ views on Medium. Helping people drive conversions for their startup