4 Indie Hacks to Get Product Reviews With Zero Sales & No Customers

Social proof loop: Need it to sell, but can’t sell without it

Divad Sanders
Practice in Public

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A Man Lying on a Sofa Holding a Cell Phone
Photo by PNW Production from Pexels

Selling a new product is hard enough. Trying to convince people your product is worth a dollar without any word of mouth or a customer to cosign feels next to impossible.

You pour your soul into a newsletter, AI generator, or a Notion template only to launch and…crickets.

No one bites because they have no reason to trust you’ll actually deliver.

It’s enough to make any founder want to chuck their laptop out the window!

But don’t worry, I’ve been there before and have come back with a few ways to get persuasive validation and social proof in the early days, even if your customer and subscriber count is still zero.

Want the key strategies used by successful startups and savvy marketers to snag those critical first testimonials? With some strategic outreach, creativity, and a dash of hustle, you’ll gain social proof that converts before you know it.

Give your product to 70 early-adopters

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Divad Sanders
Practice in Public

Simplifying the marketing strategies used by my favorite brands. My list of favorite tools: bit.ly/founder-library