7 Ways to Demonstrate Your Expertise (Without Bragging)

The real way to stand out (no stupid claims required)

Image by the author

I’m the “most person” in real life.

Most quiet in meetings. Most likely to let others talk. Most awkward when someone says: “Tell me about yourself.”

But online?

It felt like I was surrounded by a parade of pounding-my-chest bros:

• Screenshots of “amazing” testimonials.
• “Look what I did!” posts everywhere.
• Perfectly framed wins. Before-after pictures.

I’d scroll, half-impressed, half-turned-off, and wonder: Is that what I need to do to be taken seriously? Flash my success like a neon sign?

Turns out, there’s another way.

Giving your readers a strong reason why they should listen to you is important. But proving your expertise without sounding like a pompous jerk is tricky.

Over the past decade of creating content, I’ve learned a thing or two about showcasing expertise without coming off as a braggart.

Here are 7 ways to do it that actually work:

1. Give your boring tutorials the finger