8 Steps to Scale Your Side Business as a Part-Time Entrepreneur

Number 7 is key

Eve Arnold
Practice in Public

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Photo by Radek Grzybowski on Unsplash

How do you build a strategy to scale your part-time business when you work full-time?

Let’s say you have a core offer, you’re making some money every month but getting overwhelmed by everything you need to do to keep things ticking over.

You need an approach that will help you maximize profits (in a few hours a day), something you can execute quickly without too much fuss.

Here’s how I’d do it if I was starting over.

1. Analyse your current position

It’s funny, your biggest asset is your data — yet so many people overlook this in favor of what everyone else is doing.

Instead of looking at their own data, they crowd-source from the internet and come up with new ways to solve their problems. Reviewing the market is no bad thing but when you’ve got your own data, you’re missing a golden opportunity.

Look at your data and assess:

  • When are you selling most?
  • What causes an increase in audience?
  • What topics resonate with your audience?

Look there and start to make a list of all the data points that you find interesting…

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