A Few Lessons on How to Give Your Writing a Smack of Personality

Your writing has character. It’s buried under the nonsensical things we learn in school.

Benjamin Watkins
Practice in Public

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Photo by Дмитрий Хрусталев-Григорьев on Unsplash

I’ve had about a dozen writing personalities.

My writing has changed from “What is that nonsensical nonsense?” to “This is beyond boring” to “Let’s add formulaic ugliness” to “This is way too far out there” to “this sounds almost like Ben” to “That’s how I write.

I love writing like I love apple pie. It took me years to discover my voice, just like it took me years to figure out that I can’t live without apple pie.

But that’s the power of finding your voice, your personality. It’s the YOU of writing. It’s the most powerful thing that people died over a few decades to centuries ago.

Writing with personality exists. The key is to bring it to life.

Write Short, Punchier Sentences

I love short, punchier sentences. They pack a punch. And they are easier to read.

You can always write long-winded sentences, drag them out, give your paragraphs some flavor, and change them up. You want to give your writing some extra firepower. Writing shorter sentences does all of that.

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Benjamin Watkins
Practice in Public

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..