Copywriting Examples That Unravel The Psychology of Behavior Bias
A closer look at how brands use bias to get you to buy.
Published in
2 min readAug 26, 2024
Pumpkin spice latte season is upon us, so I created some fun ads around them that show different biases.
“Stop reading this and get in line” — Scarcity bias: show the urgency.
“How was your summer?” — Nostalgia bias: A reflection of the past and looking forward to fall.
“What life looks like after you drop your kids off at school” — Affinity bias: you’re being relatable to an audience
“Ya know these are limited, right?” — Scarcity bias
Nostalgia Bias Taps Into Your Emotions
This ad below is another example of the Nostalgia bias. It looks what it was like to be a child.
Better yet, it does a great of telling stories to capture that nostalgia instead of just “telling” you something.
