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Creating a Course with More than 10 Lessons Is Asking for Trouble, and Here’s Why
I learned this the hard way.
Before the rousing chorus of nay-sayers becomes too vocal, hear me out.
I have a bachelor’s degree in biochemistry and a doctorate in medicine. While that may qualify me as an advanced learner, it’s meaningless if I purchase your course and fail to complete it.
I don’t think anyone will disagree that student attrition is a course creator’s worst nightmare.
That’s because when students fail to complete your course, for whatever reason, they will likely never buy from you again, and that sucks. Your long-ish course prevents you from converting your customer into a raving fan.
The holy triad of attention, conversion, and consumption must remain intact to gain a raving fan.
If you’ve done the work of gaining a customer’s attention and converting them to your way of thinking, what’s the ultimate benefit if they don’t consume/complete your course? You’ve lost a potential fan if they aren’t raving about it to their friends and colleagues.
No one raves about not finishing a course.
The bottom line is that unless they complete it, they can’t achieve their or your end goal — what you promised…
