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1 Shocking Lesson After Creating 1,000 Pieces of Content
After creating over 1,000 pieces of content in the last decade, I’ve learned 1 lesson: none of us know what “good” content is.
From these 1,000+ pieces of content, I built an audience of 0, an email list of 0, and have made (you guessed it) $0.
Yet after accepting that I don’t know what “good” content is, I’ve written 5 pieces of content that have generated more than 8,000 views each.
From these 5 pieces of content, I’ve built an audience of 1,810 (adding 400+ weekly), built an email list of 195, put 25 people into a dedicated community, and sold out (filled) a training Cohort within 7 days of announcing it.
PS. If you’re a non-fiction writer who wants to learn how to turn writing into a business, click here to join my (almost) daily micro-newsletter teaching business to writers.
The 1 Lesson:
I don’t know what good content is.
I think I know. But I don’t — and if you’re creating content that gets less than 100 views, you don’t either. If I knew what good content was, 1,000 pieces of content wouldn’t have gotten less than 100 views.
I could blame this on the platforms, the algorithms, or the fact that I’ve “niche hopped” a lot.
But those don’t get the heart of the issue.
IF my content was good, the platforms would have promoted me.
IF my content was good, the algorithms would have shared it.
IF my content was good, I would have built an audience (even if I only wrote in that niche for 6 months).
But none of that happened — and I’m thankful it didn’t.
Because that means I’m the problem. Not the platform. Not the algorithm.
Me.
I can change me. I can’t change the algorithm.
What I changed:
I stopped writing based on what I thought was “good”.
I started writing content that had already gone viral.
All content consists of the following pieces: the idea, frame, the package, hook, and structure. If content goes viral, some combination of those resonated with the audience.
I call this Validated content.
I found Validated content, put it in my own words, and changed one of the above components. This allowed me to identify which components resonated with the audience.
Here are some examples of what happened after making this change:
To make this change, I had to stop writing what I wanted to write.
This was difficult for me. But when I started writing what the reader wanted to read, my writing got read.
This path isn’t for everyone.
But if you’re serious about building your audience, this is how you start.
This is the process that I teach non-fiction writers in my Writerpreneur Cohort.
The first one starts June 1st, and it filled up within 7 days of announcing it.
I announce the Cohorts to my email list first. So if you’re interested in joining the next Cohort, join my email list by clicking here.
