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Followers are Dead. Subscribers are the Future
Media Industry Insider Simon Owens spills the tea on where we’re heading
If there’s one takeaway from my interview with Simon Owens it’s this:
The web is evolving. Followers are no longer the end goal — subscribers, genuine relationships, finding “your tribe” and real engagement are.
Owens is a media strategist, journalist, newsletter expert and someone who grew up with the old-school blogosphere.
In his opinion, subscription-based platforms like Substack are giving creators a way to build sustainable businesses without being at the mercy of an algorithm. An email list is protecting us from the ups and downs of social media.
That’s why I’m psyched about our podcast interview.
If you prefer to listen and watch (instead of reading) HERE it is.
But let me explain a bit more about the death of followers first.
