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Practice in Public

If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

Four Simple Questions To Create Your Profitable One-Person Business Niche.

Ditch your 68-page business plan and do this instead.

7 min readSep 29, 2025

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Photo by Camylla Battani on Unsplash

We are living in the golden age for solopreneurship.

Technology is rapidly making starting a one-person business:

  • Easier.
  • Simple.
  • Less risky.

There is an incredible opportunity for the average person.

But only if you approach it correctly.

Don’t just try to serve left-handed wealth managers who live on farms raising mountain goats in Switzerland.

Niching down is stupid (for most people).

We are now living in a period where generalists win. Specialist skillsets are being eroded by AI. Humans are dynamic. Multi-passionate. No one wants to work with a glorified search engine that only knows one thing.

Create your own niche as a solopreneur.

The Internet now allows any combination of niche interest to find a profitable market. Not everyone can or will make a million dollars.

And that’s okay.

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Practice in Public
Practice in Public

Published in Practice in Public

If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

Michael Lim
Michael Lim

Written by Michael Lim

I help solopreneurs add $2-5k to their one-person business through Positioning & Limitless Writing System™ | https://go.michaellim.co/5DayCrashCourse 🚀

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