Member-only story
Four Simple Questions To Create Your Profitable One-Person Business Niche.
Ditch your 68-page business plan and do this instead.
We are living in the golden age for solopreneurship.
Technology is rapidly making starting a one-person business:
- Easier.
- Simple.
- Less risky.
There is an incredible opportunity for the average person.
But only if you approach it correctly.
Don’t just try to serve left-handed wealth managers who live on farms raising mountain goats in Switzerland.
Niching down is stupid (for most people).
We are now living in a period where generalists win. Specialist skillsets are being eroded by AI. Humans are dynamic. Multi-passionate. No one wants to work with a glorified search engine that only knows one thing.
Create your own niche as a solopreneur.
The Internet now allows any combination of niche interest to find a profitable market. Not everyone can or will make a million dollars.
And that’s okay.

