From 2 Failed Projects to a Winning Business

They built an AI tool that helps create products people truly love

Bernard Builds
Practice in Public
Published in
5 min readOct 15, 2024

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Marketing office
Photo by RDNE Stock project

Two failed startups, months of wasted effort, and zero customers…

Felix Heikka: We spent months building and marketing these products with no success.

For most, this would spell defeat…

For Felix and David Heikka, it was the spark that led to their best idea so far — Buildpad: a platform to create products people actually want.

Their Product Hunt launch earned 500 upvotes, and 475 new users in just one day. A couple days later, that number almost grew to a thousand.

Felix Heikka: The launch was crazy! In the last two hours, we went all in, messaging our followers, asking for upvotes.

What made Buildpad so popular? Addressing the very issue that killed their previous endeavors. It turns out, they weren’t alone.

Felix Heikka: People spend months building tools that no one wants. With Buildpad, we make sure that doesn’t happen.

With community-driven feedback and AI-powered development, Buildpad’s story is all about turning failure into fuel. And they’re just getting started.

Felix Heikka: We’re excited to add more ways for users to…

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Practice in Public
Practice in Public

Published in Practice in Public

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