He Accidentally Built a Thriving Business

How a simple idea turned into a product making thousands of dollars

Bernard Builds
Practice in Public
Published in
5 min readOct 8, 2024

--

Men working at Cafe
Photo by Airam Dato-on

What if you built a successful AI tool without even trying?

That’s exactly what happened to Josh. His AI job-seeking assistant skyrocketed to 10,000+ monthly users, all through word of mouth.

In fact, Josh didn’t even know how popular his tool had become until months later when he checked his user base.

Josh: I left it alone for about 6 months and forgot about it. One day I went back into the database, and saw I had 700 users without having done anything!

His launch strategy was unconventional at best: Josh posted his free tool on Reddit and forgot about it.

Six months later: he found that 700 users were already using his tool without a single marketing push. This unexpected success forced Josh to make a critical decision.

Josh: I realized I needed to monetize fast and build something really valuable, that people will pay for.

That moment convinced Josh to take it seriously: He began adding premium features, upgrading the AI, and introducing paid plans.

Suddenly, people were signing up for the paid versions. That’s when Josh realized this could go somewhere.

--

--

Practice in Public
Practice in Public

Published in Practice in Public

If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

Responses (4)