Here’s How To Build Your One-Person Business, Even When You Don’t Want To…

Speaking on a panel somewhere in Europe!

I love building my one-person business.

BUT…

There are days when I can’t be f*cked.

Here’s what I do.

Find your maximum minimum.

I still need to work.

Your one-person business doesn’t care about your feelings.

Your clients still need their problems solved.

I’ve experienced enough days like this. I know it isn’t forever. But that doesn’t help me right now.

I ask myself:

What are the most high-leverage problems I can solve in the next hour?

Generally, it’s two things:

• Generating traffic.
• Making offers.

I’ll force myself to do 1 hour of each activity.

Generating traffic:

• Posting notes on Substack.
• Publishing a Medium article.
• Updating my LinkedIn status.

Making offers:

• Creating a new product or service.
• Marketing an existing product or service.
• Getting into people’s DMs…