How Bad Solopreneurs Reveal Themselves In The First 5 Seconds Of An Offer.

Avoid these behaviors. Do this instead.

Author attempting to read a book

In March, I was at a swanky VIP business dinner in Singapore.

But I’m not a special person. I was a tag-along. The event was a small group dinner with 12 seasoned entrepreneurs in their 40s–50s. I was the youngest in the room.

Everyone had a lot to share.

But one particular person shared what they did. Everything they talked about was their company's product.

• “Our software does this.”
• “We use complex models to do this.”
• “And our AI once beat a chess grandmaster after three espressos.”

Okay, the last one was made up.

But they went on and on for 20 minutes.

By the end, I asked my friend who brought me to the dinner:

“Do you understand what they do?”

He replied:

“No idea. And I’ve known them for years.”

But I gave them the benefit of the doubt. Maybe they were nervous.

So when I got the chance, I asked more questions.