How I Broke The Lead Magnet Rules (And Grew My Email List By 237%)

Your cheap lead magnet is ruining your reputation. Do this instead

Derek Hughes
Practice in Public

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Photo by 愚木混株 cdd20 on Unsplash

I was desperate to grow.

So I accepted every free offer of help. But after downloading 25 free ebooks. I was shocked by the dire quality of most lead magnets. Any amateur creator with access to Canva can create a book mockup, a nice front cover and 6 pages of text. And offer it with a clever alliteration title:

  • Become a niche ninja
  • Use my lead formula to land clients

But if you’re serious about making money. This is a massive mistake. It’ll ruin your reputation and rob you of future success. I’m going to show you how I created a high-converting lead magnet. And retained most of my new subscribers.

But first let’s get clear on the problem.

Why is this a problem?

Let’s be kind and assume your lead magnet works.

The graphic and title are irresistible. Loads sign up for it. You feel pleased with your 50,000 downloads. But before you pop the champagne. What’s your criteria for success? What is the goal of your lead magnet? (And it isn’t getting email addresses).

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Derek Hughes
Practice in Public

Building a part-time business ($2.5k/month). Showing writers how to grow theirs. Coaching and courses to elevate your writing. Free course www.derekhughes.biz