How I Built My Brand (Without Quitting the Day Job)
The simple version
It’s not your ambitions it’s the time horizons that need changing.
January 1st, 2018 diary entry: Make $1 million dollars this year.
You see, making $1 million isn’t out of reach, but within 365 days without any prior business experience or success, that was my issue. It was the time horizons I set for myself time and time again that would bite me in the butt.
And honestly, it destroyed my self-confidence. It wasn’t until I started getting serious about sustainable growth that things started to change for me.
I hated my 9–5
I was managing a team, in a programme that I didn’t care much for and it felt like every day was a total slog. It was an hour's commute each way, I didn’t feel like I was learning and I constantly found myself uninterested.
I’d had bouts of this for a few years, and each time I’d turn to get-rich-quick schemes as my way out. Of course, none of them worked and I was left more and more disappointed.
Something snapped in 2018 and decided instead of a drastic u-turn of quitting my job and going all-in, all I needed was a job I liked.
