Member-only story
How I Sky Rocketed My LinkedIn Stats (Without Posting 7x Per Week)
There are more ways to show up than you think
When I first started creating content on LinkedIn, I believed in a simple equation:
More posts = more growth.
Thus, I committed to posting every day. I expected my stats to reflect the effort I was putting in, but it didn’t. My following wasn’t growing and nobody was engaging with me.
This made me question my equation —
“Is growth actually tied to the number of posts of posts being published?”
The only way I could find out was by putting the hypothesis to the test.
… and that’s what I did.
Last month, I cut my posting rate from 7 (1x per day) to just 3x per week.
Guess what happened?
All my metrics were in the green.
This made me wonder why I, like so many, get caught up in the trap of daily posting.
It also made me come up with some techniques I could use to show up regularly without publishing content.
And that’s what I’m sharing with you today…
