How to Attract a High-Ticket Buyer for Your Services

8 shifts I made to 4X my prices while attracting better-quality prospects

Photo by LinkedIn Sales Solutions on Unsplash. Two women walking on sidewalk next to red brick wall.

There comes a point in your business where you no longer want to attract just any old buyer, but you want to start attracting a higher-ticket, more ready-to-buy customer. If that’s the case for you, then this article is where you should start.

I’m covering eight shifts I made in my marketing and business that allowed me to 4X my prices while also attracting better-quality prospects.

(I went from charging $550 for three months of coaching to charging $3k for my signature four-month program.)

I went from dealing with no-shows to having clients thank me for my time after every call. These changes help you attract a higher-ticket buyer and the right buyer, someone who is likely to be a better client overall.

Why should you go after high-ticket buyers?

High-ticket buyers will pay several thousand dollars for your services (usually $2k+) for a more personalized experience. So, if you want to work with people of this caliber, you must adjust your marketing to appeal to them.

Over the years, in-person sales have declined, making it more important to build trust online. Selling high-ticket services differs from…