How to Create Tutorials (That Aren’t Boring)

The right way to create (interesting) educational content

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I’ve created over 200 tutorials in my career as a content creator and educator.

It all started with this grand vision: educating my audience and becoming the go-to resource in my niche.

But the reality was a harsh slap in the face.

My tutorials were tedious to produce, drained all my energy, and to top it off: they bored my audience to tears.

Today, I create my tutorials radically different. And as a result, they’re building my email list on autopilot and allow me to monetize my expertise with digital courses.

Let me show you the tiny tweak I made.

The harsh reality about tutorials

When I first started to write content, I was excited to teach others.

And as a good teacher what did I do?

I put out a lot of “how-to” content. Yes, I was knowledgeable. Yes, I was experienced. Yet my course sales were lukewarm at best.

I got a lot of “thank you” messages. But people weren’t buying anything from me.

Worse: they were buying from my competitors who weren’t even as qualified as I was.

It was frustrating. I had a wealth of expertise to share, but the results just weren’t there. I felt that all my efforts were useless.

You can’t build a profitable audience with tutorials alone

Perhaps you’ve tried various methods to create engaging content.

You’ve experimented with how-to guides, step-by-step tutorials, and instructional videos. They might get views, but those views don’t translate into paying customers.

Worse, they might attract just a horde of tire kickers who want more of your “free stuff.”

What you really need is a way to not just teach but also to engage your audience more deeply. You need them to feel invested in your content and your journey.

Building a deeper connection with your audience isn’t just about sharing knowledge.