How to Create Tutorials (That Aren’t Boring)
The right way to create (interesting) educational content
I’ve created over 200 tutorials in my career as a content creator and educator.
It all started with this grand vision: educating my audience and becoming the go-to resource in my niche.
But the reality was a harsh slap in the face.
My tutorials were tedious to produce, drained all my energy, and to top it off: they bored my audience to tears.
Today, I create my tutorials radically different. And as a result, they’re building my email list on autopilot and allow me to monetize my expertise with digital courses.
Let me show you the tiny tweak I made.
The harsh reality about tutorials
When I first started to write content, I was excited to teach others.
And as a good teacher what did I do?
I put out a lot of “how-to” content. Yes, I was knowledgeable. Yes, I was experienced. Yet my course sales were lukewarm at best.
I got a lot of “thank you” messages. But people weren’t buying anything from me.
Worse: they were buying from my competitors who weren’t even as qualified as I was.
