How To Exploit The Most Profitable One-Person Business Models In 2025.

Even while you work a 9–5 job (with kids, mortgage, and partner).

Can you tell what joke I just said?

“What niche should I go into?”

That’s the most common question I get emailed. At least 2–3x per day. I understand the intention. And it’s the same question I asked myself when I started. But it’s the wrong question.

Any niche can be profitable.

But only with the right business model. The wrong business model will make even wildly profitable niches unprofitable.

So don’t aim to pick a niche. Focus on the vehicle for that niche.

We are living in a golden period.

The 9–5 model of work is dying. Rapidly.

Everyone is waking up. Technology is making more and more aspects of the 9–5 job redundant. More and more people are jumping into solopreneurship.

The co-founder of LinkedIn, Reid Hoffman, predicted that:

Nine-to-five jobs will be extinct by 2034.

This is great news.

There’s never been a better time to start an online business.

• Low-to-no start-up cost.
• Low skill…