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Practice in Public

If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

How To Replace Your 9–5 Income By Selling Digital Products To A Small Audience

You don’t need more than 5,000 subs

4 min readAug 19, 2025

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Every guru online is boasting about their numbers and selling you on the dream of becoming an Internet Aristocrat.

They document their journey to God knows how many millions of dollars.

Their follower count is so inflated that it looks like a fake screenshot.

Some lose hope and think they need 10 of thousands of followers to make a decent living.

I’m here to prove to you the opposite. I’m here to give you some hope.

I never had a full-time job. In fact, I’ve been full-time on the internet since 2012.

I never had a big audience.

Yet, I’m making 6 figures consistently from what most of you would call “a small audience” — a list of roughly 5,000 email subscribers sitting in an autoresponder.

Make content creation your priority

Just because you’re creating content on the side doesn’t mean it should be “a side project.”

Instead, it should be a priority.

I know what you’re thinking: “But I have a full-time job! I don’t have time!”

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Practice in Public
Practice in Public

Published in Practice in Public

If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

Matt Giaro
Matt Giaro

Written by Matt Giaro

6 Figure Creator. Helping experts turn their ideas into income with online content (in just 2h/day.) Start now 👉 https://mattgiaro.com/medium

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