How to Use Facebook Messenger Ads to Generate Leads
A highly effective way of running lead-generation campaigns
Last year, I started working with solar companies. I was helping them generate leads through Facebook ads.
If you’ve ever used Facebook ads to generate leads, you will know that it's not easy. It looks really easy, and that's what makes it tricky.
While trying to figure out how to get the best leads for my clients, I discovered a new approach to generating leads, i.e. using Facebook Messenger.
In this article, I’ll break down my strategy and explain why it's much more effective than running normal lead-generation ads.
Types of Lead Generation Campaigns on Facebook
Broadly speaking, there are three primary ways of generating leads on Facebook:
1. Lead forms
A lead form involves using a prebuilt form on Facebook and helps in getting ‘cheap leads’. This is mostly because all the information is already prefilled in the form.
Even though the leads are ‘cheap’, they are crappy.
And by that I mean, really crappy.
