How To Wrap Your Expertise into a $1,500 Program (Without Feeling Like a Fraud)

The simple playbook to monetize a small audience

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Most experts hide behind books because they’re scared to charge real money.

But there are people in your audience willing to pay you $1,500 for the knowledge you have in your head.

The problem is that you don’t know how to do it, you’re too scared, or worse — you’re still telling yourself it’s “not the right time.”

Here’s a simple way to start charging what you’re worth.

Give your book idea the finger

When you first think about packaging your expertise, you feel pulled towards writing a book.

You think it’s the only way to share your hard-earned knowledge. But here’s the truth: the same content in a book can work much better in a coaching program.

Books are a great visit card. But they’re a pain in the butt. They take forever to write and sell for the price of a happy meal.

Problem: You’re not McDonald’s, and you don’t have thousands of people walking into your store every minute to make the numbers work.

Instead of burying your insights in a thick manual, use them to create a…