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I Don’t Have A Niche as an Online Writer
I have a community I help instead
You’ll be told over and over again in the online writing space that you need a niche. I disagree (to a certain extent). I don’t have a niche. I write about a wide range of different topics, and I make a living doing it.
What I do have, instead of a niche, is a community of readers who I help. Because here’s the thing. Very few people are only interested in one topic. Most are interested in a wide range of topics.
I’ve been building a community of readers for several years. I have over 26,000 followers here on Medium, and over 1,000 subscribers to my Substack newsletter that I started less than a year ago.
What I do aim to do is write for a certain kind of person. An ideal reader, if you like. Or at least a community of readers who are basically my little tribe of like-minded humans.
My community of readers are:
- Creative
- Curious
- Caring
- Humanitarian
- Eager to have a positive impact on the world
- Willing to try new things
- Busy and just generally short of time
This leads to me writing pieces that help them in all sorts of ways. Articles that help them be more creative, think about the bigger issues in our society, and manage their time effectively.
Here’s how I organise my writing
Here on Medium I use the lists feature to file my writing into different categories. So I can write about a range of topics, and my readers have a way of finding what interests them. If you go to my profile and take a look at my lists, you’ll find my thoughts on:
And a whole lot more. To ensure I send my readers to writing that they’ll enjoy I include a call to action at the end of most of my articles along the lines of:
