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My 2025 LinkedIn Lead Gen Anti-To-Do List
Common pitfalls to avoid
Generating leads with LinkedIn in 2025 is more challenging than ever.
When I first became active on the platform 5 years ago, people thought it was just a job site.
Now, people understand it’s a lot more than that, and competition has soared.
As a business owner, navigating this landscape can be daunting.
And if you’re unaware of the mistakes that could sabotage your success, you could fail without understanding why.
To help you avoid common pitfalls and build a high-performing lead generation system, I’ve put together an anti-to-do list of the key things you should stop doing immediately.
Check it out:
1. Cold DM spamming
Sending unsolicited messages to strangers without any context or value proposition is a fast way to get ignored or, worse, blocked.
LinkedIn users are inundated with cold DMs; most can tell when it’s a generic template.
If you’re sending mass messages hoping to land a lead, you’re playing yourself.
What to do instead: Focus on building genuine connections.
