My Copywriting Process for Writing a Social Ad

Every step I took to arrive at the final product (a creative look at creating an ad).

Benjamin Watkins
Practice in Public

--

A social ad made by Ben Watkins in Figma and Adobe.

Last week, I challenged myself to create a social ad for a health tech company, ZocDoc.

While it was fun, I thought I’d share my entire creative copywriting process with you.

The design

I’m no design savant, but I’ve practiced for the last few years on Figma and, most recently, on Adobe. And I love learning how design complements copy.

I found this image on Unsplash by looking for things related to Zocdoc and patient care.

These were the words associated with both:

  • Convenience
  • Time
  • Patient
  • Healthcare
  • Care

I kept looking around for images until I found this clock with a lovely yellow background. It matched Zocdoc’s brand color (yellow).

And I like that I could work with it around time and care.

Credit: Dragon Claws

Workshopping the image in…

--

--

Benjamin Watkins
Practice in Public

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..