My Life Changed When I Rewrote the Rules of Writing

Crazy things began to happen. Crazy good things.

Benjamin Watkins
Practice in Public

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Photo by Jan Kahánek on Unsplash

What happened to writing?

In a weird way, writing has changed. Online writing has changed. Maybe people have changed? I’m still trying to piece together my thoughts on what became of writing in the last 10ish years.

For starters, everyone started writing online. Everyone who’s joined the creator economy has started expressing themselves- that’s the good news. The bad news is that it feels like every writer is trying to copy the style of other writers.

The writer's voice feels lost. The uniqueness of a writer is shy and afraid. It’s hard to admit, but I was that writer five years ago. I was trying to be like the top writers and creators: write frameworks and bullets and be cool-like.

But it ruined my writing. Until I realized that I could rewrite the writing handbook.

You Can Rewrite the Rules of Writing

I don’t know if you know this, but you can rewrite the rules of writing.

You can even create your own rules. Craziness, huh? Nope. It’s actually the truth. All the English comma, punctuation, and fancy classy sentence structure you learned in English class is one way of writing.

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Benjamin Watkins
Practice in Public

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..