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No, You Don’t Have to Write What People Want to Read
The Venn diagram to mastering your content
Do you remember writing book reviews in middle school?
They’re the worst. Believe it or not, that’s how I started my online writing career.
I created a book review website called YoProLibrary, where I reviewed business books for young professionals. No joke! I published insights, key points, and lessons from each book and even graded each book from 1 to 10. You laugh, but book reviews were popular in 2020.
I love reading, but writing book reviews bored me to death. I remember staying up all night reading “The 4-Hour Workweek” and feeling like I wanted to jump into the river the next morning.
The website did well at first, but by book nine, which I think was Gary Vaynerchuck’s “Crush It,” I had consumed enough business jargon for a lifetime. All the books said the same thing: Forget graduate school and maximize productivity.
I threw Gary’s book across the room, shut down the website, and never spoke of it again until now.
I wrote what people wanted and burned out.