Snoozefest Content is Killing Your B2B Game: Here’s How to Make it Pop

Your content should spark reactions, not yawns.

Divad Sanders
Practice in Public
Published in
2 min readSep 6, 2023

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Man in Gray Hoodie Sitting on Brown Leather Couch
Photo by cottonbro studio

The world of B2B content is a crowded one.

There’s so much noise out there, that it can be hard to stand out from the crowd. But if you want to grow your business, you need to create content that’s actually worth reading.

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Divad Sanders
Practice in Public

Simplifying the marketing strategies used by my favorite brands. My list of favorite tools: bit.ly/founder-library