Practice in Public
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Practice in Public

Staying Ahead of the Game: The Top Copywriting Trends for the New Year

Copywriting keeps evolving. Ask ChatGPT.

Image created by the author on DALL.E

I got my first job in advertising in the 1990s as the youngest person in the office. Our office didn’t have internet (yet) and I was the only person who had used it before.

Everyone had a computer but some senior writers didn’t want to touch them…



If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

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Nihan Kucukural

Turkish copywriter and screenwriter based in New Zealand. I am addicted to stories. I write screenwriting/copywriting advice and occasional funny stuff.