The Biggest Mistake I See New Business Owners Making in Their Marketing
Crafting content with purpose
I coach new business owners in the early stages of launching their businesses, and nine times out of ten, they’re not thinking about creating an intentional buyer’s journey; they’re just trying to attract people into their world.
A buyer’s journey is all the steps someone needs to take to become your customer.
So, all their focus is on creating content to attract new clients, but it’s not working for them the way it could if they were just a little bit more strategic about it.
And I get it. They’re not trained marketers. And that’s okay.
But if you want to be a successful online business owner, you should understand how someone goes from a cold lead to a warm prospect and then on to make a buying decision.
I’m talking about building a nurturing strategy, otherwise known as a funnel.
(I spent fifteen years working in tech building integrated nurturing strategies, so trust me when I say they’re effective.)
