The Most Valuable Skill In Business (not what you think)
New Entrepreneurs Should Ditch TikTok and Master This Skill Instead
What if I told you the most valuable skill in business is not selling or product development, but something far simpler?
This skill is the foundation of everything you do in business… Is the key to customer acquisition… And is the fastest way to test ideas.
That skill, is…
Writing.
Let me prove it to you.
1. Writing is the foundation for almost everything in business.
Reels and TikTok videos are simply written scripts with video edits.
Facebook and LinkedIn posts are written content.
E-Books are written content.
Courses are written content, recording with video.
Sales pages and emails are written content.
Writing is the foundation of almost every skill in business.
2. Writing is the best customer acquisition skill.
Most businesses fail because getting new customers is too expensive.
Dan Kennedy (one of the most expensive marketers) is famous for saying, “Whoever can spend the most to acquire a customer, wins.”
The way you are able to spend more to acquire a customer is by communicating so well that it costs you less to get a customer.
When it costs you less to get a customer, you make more profit and therefore have more money to spend.
It becomes this beautiful upward spiral.
3. Writing is the fastest way to test your ideas.
If you’re just starting out, you shouldn’t focus on TikTok or Instagram.
All video platforms have an algorithm that will push your video out to an undetermined amount of people.
But if your video gets pushed out more, the reason why isn’t clear.
- Did it connect with your specific audience?
- Was it because of a trending audio you used?
- Did you jump on some trend and not know it?
- Was there fancy editing that you used?
- Did the thumbnail catch people’s eye?
You can wrap a bad idea in good editing, and it might get a lot of views. That’s not the case with writing.
No fancy editing or trending audio that can mask bad writing.
If your writing is bad, it fails.
Fast.
This means you get immediate feedback on your idea.
If the idea starts to gain traction, you know the idea connected with your audience. So you can write more content around that idea.
And if the writing doesn’t gain traction, you know that the idea wasn’t great and can move on.
Getting good at writing will save you years of wondering.
If you want to dive deep into this topic, check out this 10-minute podcast episode — I go deeper into each of the 3 steps:
If you’re a non-fiction writer who’s struggling to make money, you’re in the right place.
Building a business and being great at writing are two different skills.
I send out an occasional short email with business and productivity tips for non-fiction writers.
