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The Pratfall Effect Is the Real Reason You Love These Brands
When someone makes you a mistake, you love them even more.
2 min readOct 8, 2024
Domino’s Pizza Admits the Obvious
What a shocker. As a pizza lover, I know Domino’s pizza is the worst unless you’re hosting an after-school kid’s soccer party. Then it’s the best.
The thing is, Domino’s Pizza knew they had terrible pizza. So they proudly admitted it. They created a campaign that addressed their mistakes.
After that, sales went up.
Address the Elephant In the Room
Oatly knows its audience. And they know that Oatly doesn’t taste good. It’s their brand voice. They also know that it’s part of the appeal.
This email calls out how long and terrible it is for them to send it. It plays on the imperfections and the frustrations consumers have with product emails.
