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This Email Marketing Campaign Is The Worst Thing You’ll Read Today (And How I Fixed It)
Strategies I used to grow from 0 to 41% open rate
This was my first cold email campaign ever (mitigating factor, but not an excuse).
My first book was freshly out. I was looking for ARC readers to review it.
Reviews can make or break a book, so I needed as many as I could get. I was emailing 50 people a day.
Byt the contents of my emails were a disaster.
And my open and response rates were accordingly low. Most mornings I found exactly zero replies. And the few responses I did get were from people telling me what annoyed them about my email.
Luckily I learned to work with the feedback.
I used it to improve my templates. I talked to my friend who is in marketing. We ended up testing at least 10 cold email variants.
By version 7, my open rates were increasing. Finally, people started emailing me back saying yes.
By version 10, my open rate was close to 41% and I was getting a few yes answers a day.
