This Email Marketing Campaign Is The Worst Thing You’ll Read Today (And How I Fixed It)

Strategies I used to grow from 0 to 41% open rate

Martina D.
Practice in Public

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Learn from my worst rookie mistakes. /Photo: Alex Kotliarskyi

This was my first cold email campaign ever (mitigating factor, but not an excuse).

It was the launch of my first book. I was looking for ARC readers to review it.

Reviews can make or break a book, so I needed as many as I could get. I was emailing 50 people a day.

And I made every mistake under the sun.

My open and response rates were accordingly low. Most mornings I found exactly zero replies in my author inbox. And the few responses I got were from people telling me what annoyed them about my email.

Luckily I learned to work with the feedback.

I used it to improve my templates. I talked to my friend who is in marketing. We ended up testing at least 10 cold email variants.

By version 7, my open rates were increasing. Finally, people started emailing me back saying yes.

By version 10, my open rate was close to 41% and I was getting a few yes answers a day.

Some of my cringy mistakes exposed

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Martina D.
Practice in Public

I run a one-person business- I write & publish books for print + audio. Get ready-made research into profitable Amz niches -> https://buildmomentum.substack.com