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This Freewriting Strategy Will Unleash Your Hidden Genius, Start Now!

Go on the offensive

Kristopher Keyes
Practice in Public
2 min readJan 11, 2024

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a martial artist mid air attack on another martial artists defending.
Photo by Thao LEE on Unsplash

Your battle begins with taunting white space

You’re staring at the screen or paper, almost hearing it taunt you: “Go on, fill me with words. I dare you!” The worst part?

Your head is overflowing with ideas, swirling like a school of fish, a thousand strong.

It’s a standoff: the pressure versus the page, the page versus the pressure.

Who will win? Spoiler alert: neither, and here’s why…

Your new strategy

Lately, my freewriting sessions were flat, lifeless. But then, I discovered David Deutsch on X.

A legendary copywriter with four decades under his belt, he wrote a short eBook: “Copywriting From A to Z.”

The game-changer? The very first letter, A, for “Attack the page.”

This simple concept transformed my approach.

Deutsch’s guidance is clear:

Don’t be gentle.

Obliterate the page.

Be merciless.

Let your words flow without a filter. Pound the page with your thoughts, sentence by sentence, until you’re…

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Practice in Public
Practice in Public

Published in Practice in Public

If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

Kristopher Keyes
Kristopher Keyes

Written by Kristopher Keyes

I write to be free and share to help others. Enjoying the journey one day at a time.

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